ABB has launched an initiative to develop an internationally recognised method for measuring the energy consumption of industrial robots, aiming to simplify comparisons and promote sustainability in manufacturing as it prepares to sell its robotics division to SoftBank.
ABB Robotics has initiated a drive to produce a single, internationally recognised method for assessing the energy use and efficiency of industrial robots, a move the company says will make it easier for manufacturers to compare machines and lower operational emissions.
“With no global standard currently in place, it’s a challenge for customers to compare the energy consumption of different robots and choose the most energy efficient solution.” Gianluca Brotto, head of sustainability at ABB Robotics, made the remark while outlining the initiative. He added: “Unlike other products such as fridges, TVs, washing machines and motors, which have clearly defined standards for how to measure and compare energy efficiency, there is no standard for measuring the energy consumption of a robot. This initiative will empower customers to make informed decisions and help the industry reduce its carbon footprint.”
The move builds on industry-wide concerns about the growing energy footprint of automation. According to the International Federation of Robotics, more than four million industrial robots are in operation globally and deployment is broadening beyond traditional sectors. ABB’s own analyses indicate that electricity consumed during the operational phase accounts for over 70% of the lifetime carbon footprint of many customer robots, underscoring why standardised measurement is seen as a priority for industrial decarbonisation.
ABB says it worked with the Swedish Institute for Standards and convened experts from multiple robot makers and research bodies across 11 countries to develop a proposal. That work has produced an International Organization for Standardization technical specification that the company says is on track for completion by August 2026. According to ABB, a global specification will deliver transparency that helps buyers select the most energy‑efficient solution for specific applications and supports manufacturers seeking to benchmark and reduce emissions.
The proposal arrives alongside a broader set of ABB offerings aimed at improving energy performance. The company launched an Energy Efficiency Service in 2024 and promotes what it calls autonomous versatile robotics and an associated ecosystem of software and AI, including force‑ and power‑limited collaborative arms and autonomous mobile robots, as levers to raise operational resilience and lower energy intensity across sectors from automotive to logistics.
Industry observers caution, however, that standards alone will not deliver savings unless paired with deployment guidance and lifecycle thinking. Measurement protocols must reflect real‑world duty cycles, system integration losses and the energy impact of enabling infrastructure such as conveyors and end‑of‑arm tooling. According to equipment makers and academic researchers involved in standardisation efforts, ensuring repeatable test conditions and representative operational profiles will be critical to producing meaningful, comparable metrics.
The initiative comes at a time of organisational change for ABB’s robotics business. ABB announced an agreement to sell its Robotics division to SoftBank Group for an enterprise value of about $5.37 billion, with the transaction expected to close in mid‑to‑late 2026, subject to regulatory approvals, according to ABB’s statement and reporting by Bloomberg and Forbes. ABB has said the divestment is part of a strategic focus on electrification and automation and that proceeds will be allocated under its capital allocation principles.
For buyers and sustainability managers in manufacturing, the proposed ISO technical specification could provide a common language to evaluate robot energy performance and inform procurement, retrofit and operational decisions. Industry data and the standardisation effort together may help translate the theoretical environmental benefits of automation into verifiable reductions in energy use and carbon emissions.
- https://www.therobotreport.com/abb-robotics-standardizes-measurement-robot-energy-consumption/ – Please view link – unable to able to access data
- https://www.therobotreport.com/abb-robotics-standardizes-measurement-robot-energy-consumption/ – ABB Robotics has announced an initiative to develop a global, standardized method for measuring the energy consumption and efficiency of industrial robots. This effort aims to empower customers to make informed decisions and help the industry reduce its carbon footprint. The company has collaborated with the Swedish Institute for Standards (SIS) and experts from various robot manufacturers and research institutes to create an International Organization for Standardization (ISO) technical specification, expected to be completed by August 2026.
- https://www.abb.com/news/detail/129776/abb-to-divest-robotics-division-to-softbank-group – ABB has agreed to sell its Robotics division to SoftBank Group Corp. for an enterprise value of $5.375 billion. The transaction is subject to regulatory approvals and is expected to close in mid-to-late 2026. This divestment reflects ABB’s strategic focus on electrification and automation, with the proceeds to be used in line with its capital allocation principles.
- https://www.bloomberg.com/news/articles/2025-10-08/softbank-to-buy-abb-s-robotics-arm-in-5-4-billion-deal – SoftBank Group Corp. has agreed to acquire ABB Ltd.’s industrial robots unit at an enterprise value of almost $5.4 billion. The Japanese investment firm aims to strengthen its AI robotics business by combining ABB’s robotics capabilities with its own expertise in artificial intelligence and next-generation computing. The transaction is expected to close in mid-to-late 2026, subject to regulatory approvals and customary closing conditions.
- https://www.iaasiaonline.com/abb-to-sell-robotics-division-to-softbank-for-5-4b-ending-spin-off-plan/ – ABB has agreed to sell its Robotics division to Japan’s SoftBank Group Corp for an enterprise value of $5.375 billion, abandoning earlier plans to spin off the business as a separately listed company. The transaction is expected to complete in mid-to-late 2026, subject to regulatory approvals and customary closing conditions. ABB will use the proceeds in line with its capital allocation principles, with Chairman Peter Voser describing the deal as creating ‘immediate value’ for shareholders.
- https://www.forbes.com/sites/iansayson/2025/10/08/billionaire-mashayoshi-sons-softbank-deepens-ai-push-with-54-billion-abb-robotics-deal/ – SoftBank Group, led by Masayoshi Son, has agreed to buy the robotics unit of Swiss industrial giant ABB Ltd. for $5.4 billion, deepening the Japanese company’s AI push. The acquisition is expected to be completed by mid to late 2026 and marks a significant step towards SoftBank’s vision of ‘Physical AI,’ combining ABB’s robotics capabilities with SoftBank’s expertise in artificial intelligence and next-generation computing.
- https://www.abb.com/news/detail/129776/abb-to-divest-robotics-division-to-softbank-group – ABB has agreed to sell its Robotics division to SoftBank Group Corp. for an enterprise value of $5.375 billion. The transaction is subject to regulatory approvals and is expected to close in mid-to-late 2026. This divestment reflects ABB’s strategic focus on electrification and automation, with the proceeds to be used in line with its capital allocation principles.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The article was published on January 27, 2026, and reports on ABB Robotics’ initiative to develop a global standard for measuring industrial robot energy consumption. This information aligns with recent reports from Manufacturing.net and Machine Design, both dated January 28, 2026, confirming the timeliness of the content. ([manufacturing.net](https://www.manufacturing.net/energy/news/22959510/abb-robotics-looks-to-develop-standardized-method-for-measuring-robot-energy-consumption?utm_source=openai))
Quotes check
Score:
7
Notes:
The article includes direct quotes from Gianluca Brotto, Head of Sustainability at ABB Robotics. A search reveals that these quotes are consistent with statements made in other recent reports from Manufacturing.net and Machine Design, suggesting the quotes are not newly sourced. However, the exact dates of these statements are not specified, raising concerns about the originality of the quotes. ([manufacturing.net](https://www.manufacturing.net/energy/news/22959510/abb-robotics-looks-to-develop-standardized-method-for-measuring-robot-energy-consumption?utm_source=openai))
Source reliability
Score:
6
Notes:
The article originates from The Robot Report, a niche publication focusing on robotics industry news. While it provides detailed coverage, its limited reach and potential biases due to its specialised focus may affect the reliability of the information presented.
Plausibility check
Score:
8
Notes:
The claims about ABB Robotics’ initiative to standardise robot energy consumption measurement are plausible and align with industry trends towards sustainability. The article provides specific details, such as the collaboration with the Swedish Institute for Standardization and the expected completion of the technical specification by August 2026, which are consistent with information from other reputable sources. ([manufacturing.net](https://www.manufacturing.net/energy/news/22959510/abb-robotics-looks-to-develop-standardized-method-for-measuring-robot-energy-consumption?utm_source=openai))
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The article provides timely and plausible information about ABB Robotics’ initiative to standardise robot energy consumption measurement. However, the reliance on a niche publication and the use of quotes that may not be newly sourced raise concerns about the originality and independence of the content. Given these factors, the overall confidence in the article’s reliability is medium.

